Hi :)

I’m Kateryna—founder, lead strategist & creative director at Evolution Labs

I’m a digital strategist, designer, coach & entrepreneur

Evolution Labs blends my personal expertise as a Fortune 500 corporate tech leader turned 3X entrepreneur, the combined expertise of my extensive network of industry-leading experts, connectors, and influencers across all industries and core business areas—strategy, operations, product development, marketing & sales—and the power of AI. Together, we’re a uniquely powerful force for digital impact, evolution & transformation.

My personal path here was anything but traditional

  • In my early 20s, I quickly climbed the corporate ladder, stepping into a product leadership role at Fortune500's Hilton Worldwide in less than two years.

    Six years into my corporate career, I craved the freedom, autonomy and challenge of entrepreneurship.

  • With no formal business education, I founded a digital product design agency – achieving six-figure revenues in the first year.

    Working with clients across sectors like Health & Wellness, Education, Hospitality, Energy and Venture Capital steeped me in exciting new challenges, tactics and points of view. Still, I itched for the next level – creating my own product. The next high-dive.

  • With no ivy league investor network or fundraising experience, I raised $750K and recruited top in-house talent to build and launch ItList – a tech platform that revolutionizes how coaches, experts and organizations guide customers and sell knowledge.

    ItList quickly became a hit with prominent content creators, TV personalities, celebrity stylists, elite fitness trainers, authors, coaches & consumer-driven organizations. It’s a company I actively run today as we expand beyond solopreneurs into B2B.

  • Building and growing businesses isn’t just what I do—it’s what I love. I’m endlessly fascinated by the unique challenges and opportunities that come with every business. Through Evolution Labs I get to play in new markets, explore new businesses and share my unique superpowers with other incredible entrepreneurs so we can ALL win—together. 🤝

At EvoLabs, we shatter limits of traditional consulting

In addition to our in-house expertise, we leverage proven frameworks of top industry experts—combined with the power of AI—to apply their strategies seamlessly to your business. We tailor these strategies to your unique goals, teach you how to implement them moving forward, and empower you to grow independently without reliance on us (or anyone else.)

Unlock your unfair advantage ↓