KB | CV

I’m a digital strategist, designer & entrepreneur with over a decade of experience in consumer tech. I specialize in creating innovative digital products, holistic digital strategies & captivating user experiences

My work blends cross-disciplinary expertise, contemporary tactics, trend insights & design thinking to help future-focused companies stand out and engage modern audiences.

    1. Elevated Hilton’s digital guest experience: Co-led design of Digital Key, enabling keyless room entry via smartphone. Co-led design of Stay Card, SmartRoom & Explore, enhancing the Hilton Honors app, which now drives over 66% of all online bookings.

    2. Spearheaded Alcon's Visual Patient Educator & Cataract Simulator: Which now assists over 6,000 surgeons & educates over 12 million cataract patients annually, driving more informed decision-making, higher treatment accuracy & better patient outcomes.

    3. Founded & led ItList, a next-gen EdTech platform: Raised $750K in funding, built a cross-functional team & brought the platform to market. ItList has generated tens of thousands of dollars for online experts through voice-driven interactive guides, increased their affiliate conversion rates by 6X with innovative product recommendation tech & attracted high-profile users like TEDx speakers, celebrity stylists & elite fitness trainers. ItList is now also becoming a transformative patient education & support solution for leading healthcare providers.

    1. Strategic leadership: Spearheaded comprehensive strategies for ItList, including business, brand, product, fundraising, go-to-market, marketing, content, social media, lead-gen, partnerships, influencer, & sales strategies resulting in successful multi-five-figure ItList launches, notable customer acquisitions & traction with a highly discerning market segment.

    2. High-impact outcomes: Secured $750K in funding from 36 noteworthy investors, attracted leading experts & healthcare organizations to ItList, and created digital sales templates that consistently generate $12,000 - $35,000 in launch revenue within the first 5 days.

    3. Cross-Functional Collaboration: Assembled & led cross-functional in-house team. Set vision, created strategic clarity, optimized workflows, attracted top-tier talent, & filled knowledge gaps—directly contributing to ItList’s traction with elite online experts and current B2B expansion.

    1. Created high-end digital experiences across all projects:
      My laser-focus on intuitive, user-centered design & visual polish produces digital products that feel premium and stand out—rivaling (or outshining) industry leaders in both design and user experience.

    2. Planned, led & co-led design sprints & workshops: For Hilton Worldwide & LA-based consulting group 'The Work.'

    3. Designed ItList to attract top-tier B2C users:
      Like TED speaker Lucie Fink, TV host Lilliana Vazquez, elite trainer Britany Williams & others, leading to thousands of consumers purchasing ItLists.

    4. Designed ItList to attract top-tier B2B users: Including leading healthcare organizations who see ItList as a revolutionary, consumer-first solution for enhancing patient engagement & support.

I use AI tools like ChatGPT, Claude & Midjourney to 10X my skills + productivity & help progressive companies integrate AI into their own products, strategies & workflows

I track consumer + tech trends across industries, and keep up with the latest tactics in product design, branding, marketing & sales to stay ahead of the curve.

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  • I specializing in working with consumer-driven (B2B/B2B2C) companies across a broad range of industries from Education to Hospitality to Health & beyond. If your company's primary customers are consumers, we may be a fit.

  • Creativity + Logic
    A unique blend of logical, analytical thinking + design skills. A mix that helps me spot market gaps and create consumer experiences that are relevant, functional and polished. 😍

    10+ Years B2C & Tech Experience
    From Hilton to Chegg to ItList, B2C has been my playground for years. I get the struggles, track the trends and easily relate to consumers which helps me conceptualize hit products and sticky features.

    Broad Expertise
    My background brings diverse skills and knowledge I draw on to creatively connect ideas across industries and disciplines. This helps me unlock innovative combos that spark "how didn't anyone think of this!?" results.

  • In alphabetical order:

    Adobe Suite, Canva, ChatGPT, Claude, Carta, Confluence, ConvertKit, Customer.io, DallE, DocSend, Figma, Google Keyword Planner, Google Suite, Instantly.ai, JIRA, Later, LogRocket, MailChimp, ManyChat, Midjourney, Microsoft Suite, MixPanel, Monday.com, Notion, Planoly, Segment, Shopify, Slack, SquareSpace, Wix, Zoom

  • "I've known Kateryna for years & am a proud investor in her company. Trust me, you want her mind on your product."

    Virginia Suliman, EVP, CIDO
    Invitation Homes

  • "One of the best innovators & product designers I know – and I know many."

    Andrew Felbinger, Principal
    Urban Innovation Fund

  • "Ridiculously smart + creative. ItList (her company) is a game-changer. Get Kat's eyes on your product if you can.

    Jami Crist, Marketing Director
    Under Armour

  • "If she's available, she's worth it."

    Charise Hansen, Product Leder
    Upwork

If you’re a future-focused company looking to ↓

Leverage contemporary tools, trends & tactics and stand out as a progressive industry front-runner.